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TheDoorway > Intel > New Internet Audio Advertising Medium Kicks Off

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New Internet Audio Advertising Medium Kicks Off

Pay Per Play could be the next "Google Adsense" in terms of a new Internet advertising medium and a payment stream for website owners.

Pay Per Play provides a way for website owners to be paid for every visit to their web page, no clicking necessary, simply by embedding a small piece of html code into their web page. That code causes a brief, 5-second audio message to be automatically played whenever someone visits that page.

When someone hits your page, it plays and you get paid. They don't have to click anything, and they aren't whisked away from your site to somewhere else. It plays. They stay. You're paid. It's that simple.

Pay Per Play audio ads are professionally recorded, just like you'd hear on radio or TV, and are either picked according to their relevancy to the web page where they're being heard, or are generic in nature. They're likely to be ads from major, brand-name companies everyone knows about. It's just another way for companies to get "brand recognition" before the public.

It's free for website owners to sign up now for the new service. Click here for more information. Though the service won't actually begin playing and paying until February, 2008, the ads are being "played" as silent entries now, so the system can check the ad load and all kinks can be worked out before the system goes live.

Another advantage of the Pay Per Play system is that website owners get paid not only for the ads that play on their own pages, but also for the ads that play on the pages of those they refer, and for the ads that play on the pages of those that those referrers refer. So you get paid on three levels.

Pay Per Play is likely to generate a lot more income than Google Adsense, and nobody has to click anything with Pay Per Play or leave your website! If they land on your page, it plays, and you get paid.

However, you may not want an audio ad on every page of your site, however. You don't want to annoy people by having one play every time they visit every page on your site. So use some discretion about it so you get paid, but don't drive away your visitors by annoying them with an ad on every page.

Now's the time to get ahead of the pack. Sign up now and get your code on the pages you want, so you'll be in the system and ready for play and pay in February.

Contributed by TheDoorway on January 12, 2008, at 1:35 PM UTC.

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